Downtime during deployments is no longer acceptable for modern applications. Users expect 24/7 availability, and every minute of downtime translates to lost revenue, damaged reputation, and frustrated customers. Zero-downtime deployment strategies enable teams to release new versions of their software without any service interruption. At Nexis Limited, we implement these patterns across all production systems, ensuring that updates to products like Bondorix and Ultimate HRM are completely transparent to end users.

Rolling Updates: The Default Strategy

Rolling updates gradually replace old instances with new ones. In a deployment with ten replicas, the orchestrator might bring up two new instances, verify they are healthy, then terminate two old instances, and repeat until all instances run the new version. Kubernetes uses rolling updates as the default deployment strategy. The key parameters are maxUnavailable (how many pods can be unavailable during the update) and maxSurge (how many extra pods can be created beyond the desired count).

For zero-downtime rolling updates, set maxUnavailable to zero. This ensures that the total number of available pods never drops below the desired count. Combined with properly configured readiness probes, this guarantees that traffic is only routed to pods that are fully initialized and ready to serve requests. Implement graceful shutdown in your application to finish processing in-flight requests before terminating.

Blue-Green Deployments: Instant Switchover

Blue-green deployments maintain two identical production environments. The blue environment runs the current version, while the green environment is deployed with the new version. Once the green environment passes all validation checks, traffic is switched from blue to green instantaneously at the load balancer or DNS level. The blue environment remains running as an immediate rollback target.

Implementation Considerations

Blue-green deployments require twice the infrastructure during the transition period, which increases cost. Database schema changes are the most challenging aspect because both versions must be compatible with the same database. Use backward-compatible migrations: add new columns before deploying code that uses them, and drop old columns only after all instances have been updated. Feature flags can help manage the transition between old and new data models.

On AWS, blue-green deployments can be implemented using weighted target groups in Application Load Balancer, Route 53 weighted routing policies, or ECS deployment configurations. For Kubernetes, service label selectors can switch traffic between blue and green deployments atomically.

Canary Deployments: Gradual Risk Reduction

Canary deployments release the new version to a small subset of users before rolling it out to everyone. This approach catches issues that testing environments cannot replicate, such as performance degradation under real traffic patterns, edge cases in production data, and integration failures with third-party services. Start by routing 5% of traffic to the canary, monitor error rates and latency for a defined period, then progressively increase to 25%, 50%, and finally 100%.

Automated canary analysis tools like Flagger and Argo Rollouts compare canary metrics against baseline metrics and automatically promote or roll back the canary based on predefined thresholds. This removes human judgment from the promotion decision and enables deployments at any hour without requiring an engineer to monitor the rollout.

Feature Flags: Deployment vs. Release

Feature flags decouple deployment from release. Code containing new features is deployed to production behind a flag that keeps it disabled. The flag is then enabled gradually, per user segment, or all at once, independent of the deployment process. This pattern enables trunk-based development, reduces merge conflicts, and allows instant feature rollback without redeployment. Tools like LaunchDarkly, Unleash, and simple configuration-based flags integrate with any deployment strategy.

Database Migration Strategies

Zero-downtime deployments require zero-downtime database migrations. Never make breaking schema changes in a single step. Use the expand-contract pattern: first expand the schema to support both old and new code (add columns, create new tables), deploy the new code, migrate data, then contract by removing unused schema elements in a subsequent deployment. Online schema migration tools like gh-ost for MySQL handle large table alterations without locking.

Testing Deployment Strategies

Regularly test your deployment strategies, including rollback procedures. Chaos engineering practices like randomly terminating instances during deployments validate that your zero-downtime guarantees hold under adverse conditions. Game days where teams practice incident response during failed deployments build confidence and identify gaps in runbooks.

Zero-downtime deployments are essential for maintaining user trust and enabling rapid iteration. The right strategy depends on your application architecture, risk tolerance, and team maturity. Contact us to learn how Nexis Limited implements reliable deployment pipelines for organizations of all sizes.